A new update to Rentec Direct’s rental applications include applicant photos and links to social media accounts.
A couple weeks back Rentec released an update to the Tenant Page to show tenant pictures and social networking data.
One of the first requests following its release was to also include this data on rental applications. The good news was we were already working on it and now we’re pleased to announce that that rental applicant photos and social data is now available!
While the development team was adding social image data to the application, we decided it was time to modernize the application’s design so it’s easier to read and more appealing to the eyes.
Nothing has changed for your tenants. The mobile friendly rental application has remained unchanged.
The newly updated rental application now includes:
- Your view of the application is now more modern, organized, and easier to read.
- The application now includes a picture of the applicant (if they’ve publicly shared one on social media sites)
- The application links to their social media profiles if they’ve set them public – simply click on the Facebook, Twitter, or LinkedIn icons below the applicant’s photo.
- A quick screening button to instantly order background reports including credit, criminal, and eviction search.
As with the tenant social data, you can disable this feature within the advanced settings tab if you don’t want the pictures or social links.
This new tool gives landlords and property managers additional information to screen their renters by providing one less step to access public information. The social links will only work if the tenant has made his social media profiles public and accessible to anyone on the Internet, therefore avoiding any potential arguments against violating a renter’s privacy.
Remember that all landlords and housing providers must follow Federal Fair Housing Guidelines and avoid housing discrimination based on a protected class.