The rental market is shifting as we head into 2026. Rent growth is stabilizing, competition is increasing in many markets, and both landlords and property managers are feeling pressure to operate efficiently and make informed decisions. A cooling rental market doesn’t mean opportunity is gone. It means the advantage shifts to those who are organized, data-driven, and proactive.
In this information-packed conversation, Nathan Miller, the founder and CEO of Rentec Direct, breaks down what a cooling rental market really means and how landlords and property managers can stay profitable, confident, and in control in 2026.
Even the most experienced rental professionals can pause when news reports and statistics suggest a cooling market, but this is still a time when investors, landlords, and property managers can thrive! With the right expertise and the best tech tools, property managers and landlords can attract and retain great tenants and break through growth obstacles.
Join Rentec Direct owners Kaycee Miller and Nathan Miller for this value-packed strategy session. As both industry professionals and investors, they offer practical tips and expert insights into the 2026 real estate and rental market, how to maintain portfolio scalability and growth, and guidance on leveraging technology to streamline these tasks.
Did you miss the live training?
After they occur, we also put all recorded live training sessions and webinars on the Rentec Direct YouTube page for you to access and share at your convenience.
If you missed the live training session, don’t miss out on the valuable information. Watch the webinar recording and keep an eye out for future webinars. Watching them live means you have access to the live Q&A, which can ensure your burning questions are answered by experts in the field.
Strategies to Stay Profitable and Competitive in 2026
Over the past 18 years, Nathan has worked with thousands of property managers and landlords and has seen what sets the most successful ones apart during market shifts. Nathan offers insight on what successful operators are doing differently, how technology is reshaping property management, and how to take practical steps that actually support long-term success.
Whether you’re managing a few rentals or thousands of doors, this session providesactionable insights to help you reach your next growth milestone.
What did the webinar cover?
A cooling rental market doesn’t mean opportunity is gone!
It means the advantage shifts to those who are organized, data-driven, and proactive. Whether you manage a handful of units or a growing portfolio, this session will give you clarity, confidence, and practical next steps you can put into action right away.
Key takeaways included:
- What a cooling rental market means for your rental business
- Technology-driven trends shaping real estate in 2026
- How landlords can protect profitability as rents stabilize
- How property managers can deliver more value with better systems
- Tools and strategies that reduce workload and improve accuracy
View the recording: https://youtu.be/N21yluNo_jk
Webinar References
Icebreaker Answer
In the webinar, Kaycee offers an icebreaker question at the beginning! Curious what the answer was? Don’t peek before guessing!
Nathan’s first residential property was purchased for $40,000 in the year 2,000. Thanks to this commitment in 2000, Nathan’s real estate investment journey began and planted the seed for Rentec Direct’s development a few years later.
State of Rent Report Referenced in the Webinar
In 2025, Rentec Direct released the State of Rent Report, highlighting national trends and offering valuable insight into the rental market in 2025. This unique report, based on actual tenant rent payment data, can help investors, landlords, and property managers gain a data-driven understanding of the current market.
Explore the full dataset and read the report here: The State of Rent: Housing Affordability Trends Across the U.S.
Online Rent Payment Data Referenced in the Webinar
In the webinar, Kaycee and Nathan reference rent payment data, showing how modern rent payment solutions can be a major help for landlords and property managers regardless of market trends.
A ten-year analysis of billions of dollars in rent payments has resulted in the discovery of massive changes to the rental industry. Online rental payments forecast significant shifts for landlords and renters, which have led to fewer late fees and other significant changes. Learn about the rental industry changes and what they mean for landlords, property managers, and renters.
Ten years ago, only 4 percent of tenants paid rent online. Today, that number has climbed to 51 percent. What used to be an optional convenience has now become the preferred way to pay rent. Our research highlights how this shift is reshaping the rental market and what it means for landlords, property managers, and tenants.
Explore the full dataset and read the report here: Rent Payment Trends – A Decade of Rent Payment Data
