Every landlord and property manager knows that vacancies can single-handedly kill your bottom line like no other. Getting your listings in front of as many potential tenants as possible is key. That is why having your property management software syndicate to all the top rental listing sites is a wonderful feature to take advantage of. Rentec Direct, with a single click, syndicates your vacancy data to over 20 syndication partners including Zillow.
Zillow has notified us that they are changing their listing policy and now have new requirements for listing rentals within some states (see below). Wherever you are located, keeping abreast of these changes can help you prepare for what may be coming down the road. We’ll keep you informed if we hear about other states being included.
Changes To Zillow Group Going Into Effect on July 19, 2019
Zillow Group has announced an upcoming change that affects managers and landlords who publish listings in Oregon. Via Zillow Group “To continue building a great marketplace, we will no longer accept feed listings without direct agreements with property managers and listing advertisers. This change will go into effect on July 19, 2019.”
As of June 2020, Zillow has updated their listing policy to include the following states: **Select locations include Colorado, Florida, Oregon, Delaware, New Hampshire, Illinois, North Carolina, South Carolina,Tennessee, Alabama, Georgia, Mississippi, Texas, Arizona, Maine, Maryland, Minnesota, Missouri, Nebraska, New Jersey, Vermont, Wisconsin, Connecticut, Louisiana, Massachusetts, Nevada, Virginia, District of Columbia, Indiana, Kansas, Kentucky, Ohio, Utah, and California.
Find more updates from Zillow here.
What Does This Mean for Rentec Direct Clients?
Zillow will continue to take in the syndication feed as usual, but–for some states–they will only publish listings from property managers and listing advertisers who have advertising agreements with Zillow Group. Keep in mind, Zillow Group includes multiple listing sites, including Zillow, Trulia, and HotPads.
To continue publishing listings to Zillow, Trulia and HotPads with Rentec Direct’s syndication, property managers and listing advertisers will need to establish a partnership with Zillow Group. According to Zillow, this paid model will improve their shopping environment with more up-to-date listings for renters while simultaneously reducing fraud so renters trust the platform even more. The goal is to create a more positive shopping experience for renters, so the Zillow Rental Network continues to be the destination more renters choose.
Property managers and listing advertisers who would like to continue to post their listings to Zillow Group can set up an account in two ways:
- To continue syndication via the Rentec Direct feed and learn more about pricing, you should contact firstname.lastname@example.org. You can also learn more by reading Zillow’s FAQ.
- To manually post listings, property managers may set up a paid Zillow Rental Manager account. You can visit Zillow’s FAQ for more information.
A Zillow Group representative may directly contact specific property managers and advertisers using the Rentec Direct syndication feed to inform them of the changes and the added benefits of continuing syndication.
**Update** It Appears These Changes Will Eventually Roll Out Nationwide.
Check here in Zillow’s FAQ’s to see if your state currently requires payment.