Property Management, Tenant Selection, Real Estate News & Tips

“Happy New Year, I’m Moving”

By on January 15, 2015 in Education with 0 Comments

The holiday season, November through January is the hardest time to rent. Most businesses, besides the retail industry come to a screeching halt this time of year. Having a property become vacant can be a waiting game this time of year. Even a beautiful home at a great price can sit vacant because there just aren’t that many people looking. There are some ways to attract renters and cast a wider net to reach the most prospects as possible.

1. Cast a wide net with online advertising

If you use a great property management software such as Rentec Direct they post vacancies to over 20 syndicated websites to ensure maximum reach and exposure.

2. Move in incentives

Giving gifts or a break in rent can make your property stand out above other available properties. I’ve given half off the first months rent when a property has gone vacant at an inopportune time such as the holidays. I’ve also heard of landlords offering gift cards, televisions, gym memberships, etc. to attract a tenant.

3. Advertise early

Starting to advertise the property before it’s available is a great way to have a waiting list to see the property when the prior tenant has moved out.

4. Lease Terms

Loosening up on some of the lease terms may be a good strategy to get a renter quick. Making the lease period shorter, 6 months instead of a year or even month to month can attract tenants. They may not stay long term but you never know. I’ve also heard of landlords using a sliding scale rent. The rent starts out low and increases each month until it reaches a point where it is at market value rent.

Vacancies cost owners money and can turn a profitable property upside down in a short amount of time. Any strategies to get the property rented fast are wise to consider. Good luck in your renting endeavors!

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About the Author

About the Author: Dulcey is both a private landlord and media contributor for Rentec Direct. Her passion is to bring up to date, useful information front-and-center for property managers and landlords. .


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