Property Management, Tenant Selection, Real Estate News & Tips

2016 Rental Market Outlook – Renting Wins!

By on January 26, 2016 in Education with 2 Comments

Housing market experts reveal trends found in the 2015 rental industry and predict the outlook for 2016.  

2016 Rental Market PredictionsRenting will continue to a popular option, and for many -the only option, as home prices continue to climb in 2016.  This finding is supported by Zillow’s Chief Economist, D.Svenja Gudell, who predicts that “the median of first-time homebuyers – already the highest is has ever been at about 33 – will climb higher.  Millennials want to buy, but they are waiting longer than previous generations.”

Zillow provides additional predictions in regards to the housing market stating in a Press Release from the fourth quarter of 2015, that  Growth in home values will outpace incomes, especially for low-income Americans. In 2016, those whose incomes fall in the bottom third of all incomes will be priced out of home ownership and unable to afford even the least expensive homes on the market.

With more Americans relying on renting for housing, rental rates will continue to follow the upwards growth pattern seen in the past few years.  In the same press release from Zillow, 2016 is believed to bring the least affordable median rents ever.

In support of Zillows claims, renting has become a popular option for all age demographics as Steve Guggenmos reported on Freddie Mac’s Multifamily Blog in reference to The Joint Center for Housing Studies of Harvard University annual The State of the Nation’s Housing report, noting that in 2015:

  • Part of the extraordinary growth in rental demand has come from younger adults, but the number and share of older renters has risen significantly over the last decade. Adults 35 and older contributed 76 percent of renter household growth, despite making up 60 percent of renters.
  • While the supply of multifamily units rose steadily, reaching 360,000 units in 2014 — the highest level since the mid-1980s — single family rentals have absorbed most of the renter household growth in recent years.

While the 2016 housing market predictions seem bleak for those wanting to move into homeownership, property managers and landlords have experienced multiple benefits from the latest rental market trends. reported in the company’s seventh annual Property Owner and Manager Market Report from 2015, which captures trends in the rental market directly from apartment property managers nationwide.  

Check out these exciting statics from property managers just like you from

  • Vacancies rates have hit a 20 year low:
    • According to the U.S. Census, national vacancy rates in the second quarter of 2015 were 6.8% for rental housing, down nearly a full percentage point (from 7.5%) from the same time in 2014. The last time vacancy rates dipped below 6.8% was the fourth quarter of 1985 (6.7%)
    • The U.S. Census data reveals that vacancy rates have been declining since they reach a high of 11.1% in the third quarter of 2009.  
  • Vacancies are easier to fill than ever:
    •’s 2015 survey found that 33% of property managers stated that it is taking less time to convert leases compared to last year.  
    • More than half of the property managers in’s survey (55%) noted that they are less likely to offer concessions or lower renters in order to fill vacancies than they have been in years past.
  • New Leases with Higher Rents Outrank Renewals:
    • reported that 53% of property managers said they were more likely to bring ina new tenant at a higher [rent] rate, than negotiate and renew a lease a current tenant that they already know.
  • Rent Rates Continue to Rise:
    • 88% of property manager’s surveyed by in 2015, raised their rent in the last 12 months.  
    • reported that 68% of property managers predict that rental rates will continue to rise in 2016 by an average of 8%.  
  • Homeowners Turn To Rentals:
    • 54% of property managers reported seeing an increase in the number of former homeowners seeking rental apartments.
  • Renewal Rates are up too!
    • 34% of property managers reported that renters are renewing their leases (up from 29% in 2014).

Have you experienced similar trends in your rental business this past?  What do you predict for 2016?  Let us know in the comments!

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About the Author

About the Author: Kaycee manages marketing and media relations for Rentec Direct, bringing a unique perspective to the world of property management and proudly shares industry news, products, and trends within the community. .


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Sites That Link to this Post

  1. Rent vs. Buy - The Benefits of Renting | February 11, 2016
  2. Emerging Rental Trends of 2016 | Bay Management Group | September 25, 2016

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