Rentec Direct’s Itemized Marketing Charges fully disclose all required rental fees upfront to attract qualified tenants, boost transparency, and ensure FTC compliance.
Marketing available rentals has always been a fundamental task for landlords, property managers, and real estate investors.
Recently, the Federal Trade Commission (FTC) and state legislatures have targeted undisclosed charges, commonly known as hidden fees or “junk fees.” These additional expenses or fees are paid in addition to the monthly rent and may include utility fees, convenience fees, management fees, mandatory technology access fees, pet rent, etc. According to realtor.com, at least 19 states have passed laws banning or restricting hidden rental fees, requiring them to be disclosed, with more than 30 measures adopted nationwide since 2025.
These types of rulings make it essential for landlords and property managers to provide complete financial transparency when marketing their available rentals, helping attract qualified tenants and avoid costly legal battles.
Failing to include all required tenant fees can result in placing tenants into properties they aren’t qualified for, leading to ongoing battles to get rent on time, high tenant turnover, and costly eviction processes.
Rentec Direct has you covered with Itemized Marketing Charges, a feature built by the Rentec Direct Development Team to solve this challenge.
Itemized Marketing Charges
The Itemized Marketing Charges feature integrates a Pricing section into the Marketing Information page for each property in Rentec Direct. This feature lets you easily and fully disclose all required rental fees upfront when creating rental listings. This transparency is crucial: it not only helps you meet FTC compliance requirements but also streamlines the tenant screening process, ensuring you attract applicants who are a perfect fit and can genuinely afford the rental.
Key Benefits
- Customize Additional Fees: Easily list the name, exact amount, specific description, and frequency of every required property charge, as well as the default rent and security deposit
- User-Website Display: For clients using Rentec Direct websites, listings will feature an indicator showing Additional charges, beneath the base rent.
- Syndicated Integration: The detailed charge data is automatically included in the feed sent to all major listing platforms, including top sites like Zillow, Trulia, and Zumper, ensuring your complete pricing information reaches the widest possible audience.
- Pricing Transparency: Fully disclose all required rental fees upfront to attract qualified tenants and simplify their screening.
- FTC Compliance: Helps to meet legal requirements by avoiding undisclosed and other mandatory charges.
Adding Additional Charges to Rental Marketing
This feature is available in your Rentec Direct account. Here’s how to start using it today:
In your Rentec Direct account:
- Click on Properties
- Right-click on a property and select Marketing Info
- Under Pricing, enter Additional Charges Name, Amount, Frequency, and Description
- Click on +Add charge to add additional charges as needed
- Click on Save Changes
Final Thoughts
This New Feature reflects Rentec Direct’s core mission to provide sophisticated tools that not only streamline your property management operations but also proactively ensure legal compliance and build the trust necessary for a successful property management business.
Suggest a Feature
Our goal is always to make your tasks as a landlord, property manager, or investor simpler, quicker, and more efficient. One of the ways we accomplish this is by reviewing valuable feedback and input from our awesome clients. If there’s anything you would like to see added to enhance your Rentec Direct experience, please send your ideas and suggestions to success@rentecdirect.com.
About Rentec Direct
Rentec Direct delivers industry-leading property management software and tenant screening solutions to real estate professionals. Key features include online rent payments, a mobile app and tenant portal, vacancy listing syndication, and accounting tools. Founded in 2007, Rentec Direct is the third-largest software provider in its sector and is consistently the highest-rated by investors, landlords, and property managers. Recognized on the Inc. 5000 list of fastest-growing private companies for nine consecutive years, Rentec Direct was also named Real Estate Company of the Year in the 2025 American Business Awards and listed among the U.S. Chamber of Commerce’s Top 100 Small Businesses. rentecdirect.com
