When you’re managing the content for your property management business, your blog is one of the most important aspects you’ll want to be thinking about. For a lot of your potential clients, this will be the first impression of your business and will define whether they become clients.
When it comes to content, there’s a lot of advice and information out there to process, but today we’re going to break it down into exactly what you need to do to get the best results for your business.
#1 – Create Powerful Headlines
The first thing you’re going to want to start with is making sure you’re creating powerful and engaging headlines that grab the attention of potential readers. Think about what your ideal readers are looking for and then create a headline which shows you have the answers.
With the headline, you want to generate a term or phrase that makes people want to click on your content, rather than choosing someone else’s, so make sure it’s captivating and thought-provoking.
#2 – Think About SEO
Search engine optimization is so important when it comes to writing blog content because getting it right is essential to getting your content to the top of the search engine results pages.
“While a lot of people may want to add keywords and formatting after writing the content, thinking about it as you write helps to make your content seem a lot more natural to your readers” shares Allison Taylor, a content marketer for Elite Assignment Help.
#3 – Use Images
It’s true that a picture speaks a thousand words, even more so when it comes to online blog content. This image will be used alongside your headline, so make sure it’s high-quality and relevant to whatever property management topic you’re writing about.
When looking for images to include with your content make sure to follow image copyright laws and ensure that you are legally allowed to post an image before using it with your content.
#4 – Use Online Tools
Creating content for your blog means you’ll need to do a lot of writing to the highest quality. After all, would you trust a property management business who has poor content filled with errors and typos?
Even if you’re not a professional or experienced writer, that doesn’t matter when you’re using online tools to help. Tools like Grammarly offer advanced spelling and grammar checks, and you can find tons of free educational blogging tips on sites like Hubspot.
To guide you even further, Buffer put together a list of 39 Blogging Tools to Help You Work Faster, Write Better, and Land More Readers.
#5 – Define Your Target Market
If you’re trying to attract everyone and anyone to your website through your blog content, your content is going to end up being too generic, and it won’t captivate anyone and make them want to use your property management business.
Instead, invest time trying to figure out who your ideal audience is and what they want. Build up a profile of your customer, and then consider things like the language you’re using, the tone of voice and subjects and how these will relate to your market.
#6 – Come Up with Interesting Topics
What’s going to set your blog apart from the rest of the websites and blogs out there is the type of content you’re sharing and the subjects you’re writing about. There are lots of ways you can do this, ranging from writing about services you offer and why they’re important, to interesting stories from the industry.
If you’re unsure for ideas, try researching online and looking at sites like Quora, property management forums and checking out your competition for inspiration.
#7 – Embed a Call to Action
“Your call to action may be the most important part of your blog content that you’re going to want to think about. After you’ve discussed the topic in detail through your blog, using a call to action at the end is the best way to help guide your potential customers through to your business” explains Ben Harper, a digital marketing strategist for Ox Essays and Australian Help.
Be direct and concise with what you want your readers to do, and make sure you include links to make it easy for them to move onto the next stage of your sales funnel.
As you can see, there are lots of things for you to think about when it comes to creating powerful content for your property management business. Invest real time in planning and organizing your content strategy and what kind of subjects you want to cover, as well as how you’re going to present them for the best results.