Landlords can benefit from using property management software by providing web based services to renters who prefer to conduct business online.

In a recent study, TransUnion released information supporting current trends regarding millennials preference to conduct business online – specifically rental business online.  In November 2014, TransUnion reported that two-thirds of all surveyed renters (67%) prefer to conduct research online through their laptop, computer, or mobile device when searching for a new home or apartment to rent.   These findings are valuable to property managers and landlords who use rental software with syndication features that post vacancies to all the top home rental websites.

The survey also revealed that millennials prefer to use online services, and conduct business online, in order to avoid unnecessary in-person contact.  This finding concludes that a millennial renter would value a tenant portal where they could pay rent online or submit work orders without needing to make a phone call or deliver a rental check in person.  Providing tenants with preferred, convenient online solutions means they are more likely to report a maintenance issue before it causes unnecessary damage and tenants are more likely to pay rent on time with online payment options.

According to the senior vice president of TransUnions’s rental screening solutions group, Michael Doherty, “more than 5 million additional renters have entered the market since 2007, and many of these renters are tech-savvy millennials who prefer online resources.  The survey findings indicate that property managers who use traditional paper applications may miss key opportunity to serve potential residents, particularly in this renter segment.”

Rentec Direct meets the demand of the largest renting demographic by providing property managers with the following online services to appeal to millennial renters.

  • Online rental postings
    • Rentec Direct helps prospective tenants find vacancies faster by publishing listings to the world’s most popular and most frequently used real-estate rental listing websites.  Rentec Direct’s distribution network consists of nearly 20 distribution partners including Zillow, Trulia, Yahoo, Trovit, Oodle and many more.
  • Online rental applications 
    • Within Rentec’s program, users have the ability to not only market rental properties but also accept online rental applications and application fees.
  • Online rental payments
    • Tenants can schedule monthly, routine payments or make one-time payments via ACH or with their debit or credit card.
  • Online Tenant Portal
    • Tenants can track rental payments, view current due dates, submit work orders and pay rent online through their tenant portal.

Other significant findings from TransUnion’s survey include:

  • Six in 10 males prefer to use apartment or home finding agencies, while women relied more heavily on word-of-mouth recommendations during their research.
  • These renters ranked the ease (68%) and convenience (63%) as the most valuable aspects of online rental resources tools.
  • Millennials are more likely to use smartphone apps during the rental research and application process and are less reliant on word-of-mouth recommendations than their peers ages 50+ (3% vs 14%, respectively).


About the survey

The online survey includes responses from 1,000 U.S. consumers who currently rent a home or apartment, or have rented in the past two years. The survey was conducted in October 2014.

About TransUnion

As a global leader in information and risk management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering high quality data, and integrating advanced analytics and enhanced decision-making capabilities. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion reaches businesses and consumers in 33 countries around the world.