{"id":8874,"date":"2018-02-19T10:00:40","date_gmt":"2018-02-19T18:00:40","guid":{"rendered":"https:\/\/www.rentecdirect.com\/blog\/?p=8874"},"modified":"2022-06-16T13:36:16","modified_gmt":"2022-06-16T20:36:16","slug":"free-property-marketing","status":"publish","type":"post","link":"https:\/\/www.rentecdirect.com\/blog\/free-property-marketing\/","title":{"rendered":"Free Digital Marketing Ideas for Filling Rental Vacancies"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8878\" src=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2018\/02\/Free-Digital-Marketing-Ideas-for-Filling-Rental-Vacancies-1.png\" alt=\"digital marketing\" width=\"560\" height=\"315\" srcset=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2018\/02\/Free-Digital-Marketing-Ideas-for-Filling-Rental-Vacancies-1.png 560w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2018\/02\/Free-Digital-Marketing-Ideas-for-Filling-Rental-Vacancies-1-300x169.png 300w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2018\/02\/Free-Digital-Marketing-Ideas-for-Filling-Rental-Vacancies-1-352x198.png 352w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finding tenants quickly in a rental market is imperative for a landlord. When income generated on a property depends on having a trustworthy tenant filling the vacancy it\u2019s important to know how to market your property. <\/span><i><span style=\"font-weight: 400;\">Digital marketing<\/span><\/i><span style=\"font-weight: 400;\"> has become not only a popular avenue for landlords listing their properties but also a way to reach the most people and therefore find tenants quickly.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital marketing is any form of marketing services or products that utilize an electronic device.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It generates leads and reduce rental vacancies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Many types of digital marketing are free or low cost for the landlord<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The days of newspaper ads and <\/span><a href=\"https:\/\/www.rentecdirect.com\/blog\/for-rent-signs\/\"><span style=\"font-weight: 400;\">\u201cFor Rent\u201d signs<\/span><\/a><span style=\"font-weight: 400;\"> are still tried and true. However, the best way to get your message to a large variety of readers is through free online listings. More than <\/span><a href=\"https:\/\/techcrunch.com\/2016\/09\/04\/technology-is-finally-changing-the-apartment-rental-experience\/\"><span style=\"font-weight: 400;\">90% of apartment searches begin online<\/span><\/a><span style=\"font-weight: 400;\">. Renters want to see the exact details of a property along with the layout before making an appointment or viewing it in person.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Create your own website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although the easiest way to have a website made is to hire someone to do it for you, it is possible to <\/span><a href=\"http:\/\/top5-websitebuilders.com\/create-a-website-for-free\/?gclid=CjwKCAiAksvTBRBFEiwADSBZfFWUGZoBUtzvWaSs9lakGhncj9Q7xjokeHQdih_vEN8QYvV24WpjNRoCaDgQAvD_BwE\"><span style=\"font-weight: 400;\">create one for yourself for free<\/span><\/a><span style=\"font-weight: 400;\">. Many websites offer user friendly options that require no budget and no experience from the builder. Building yourself a website allows you to have a one stop shop where renters can see you as a brand and get a look at all your listings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating SEO best practices<\/span><span style=\"font-weight: 400;\"> and optimizing your site for mobile users will generate plenty of traffic to get that listing rented quickly. <\/span><a href=\"https:\/\/www.huffingtonpost.com\/ian-mills\/5-reasons-you-absolutely-_b_5122485.html\"><i><span style=\"font-weight: 400;\">Research shows that 57 percent<\/span><\/i><\/a> <i><span style=\"font-weight: 400;\">of mobile users will abandon your website if it takes more than 3 seconds to load<\/span><\/i><span style=\"font-weight: 400;\">. Having a site that is mobile friendly and includes beautiful, attractive and thorough listings is key. Consider these customizations on your websites to generate more viewers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Photos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3D walk-thrus<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interactive media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real time mapping<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize social media<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Expand Your Reach in the Social Media World<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that your website is up and running it\u2019s time to advertise to your community. This can be done for free too when utilizing social media. Of all the various social media networks, each appeal to a different demographic. It\u2019s important to utilize each one appropriately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Craigslist dominates as a resource for both tenants and landlords and is a great free resource for generating leads. Placing an ad for your property reaches an audience surrounding the geographic region of the listing. Highlight the basic information plus any features that might make the property more desirable. You can also include a few pictures and link to the more informative listing on your own website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up a branded YouTube channel and increase online conversion rates by providing virtual tours to prospective tenants. This is a good channel for generating inbound traffic or leads to your site. <\/span><i><span style=\"font-weight: 400;\">\u201cVideos are important to renters, with 90 percent of renters saying they watch a video as part of the apartment search.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Creating a Facebook page for your listings will allow you to post to local Facebook groups and share the listing over and over again. Videos rank higher than photos in recent algorithm updates by Facebook so this is a great place to upload your home tour video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other social media sites to connect to your property listings\/brand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quora<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Take Advantage of Property Listing Syndication<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instead of manually listing your property site by site, you can find software designed for property management that includes automated rental listing syndication. Just create one marketing profile and the rental ad goes out to all the top sites automatically.\u00a0\u00a0<\/span><a href=\"https:\/\/www.rentecdirect.com\/blog\/rental-listing-network\/\"><span style=\"font-weight: 400;\">Automated listing syndication<\/span><\/a><span style=\"font-weight: 400;\"> is the way to go, increasing exposure and reducing vacancy rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list<\/span><span style=\"font-weight: 400;\"> of some popular (and free!) property listing sites that also syndicate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Realtor.com<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zumper<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apartment Finder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Homes.com<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rent.com<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zillow Rental Manager<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cozy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a landlord with <\/span><span style=\"font-weight: 400;\">one rental property or many<\/span><span style=\"font-weight: 400;\">, multiple condo units or single family home(s) these easy and free tips in digital marketing will guarantee at least a few things. First of all, your vacancy rates will decrease. Secondly, you\u2019ll find yourself with quality and dependable tenants. And last, the demand for your property will go up with all the exposure you have created for yourself.<\/span><\/p>\n<hr \/>\n<h3>Related Reading For You:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/top-rental-listing-sites\/\">Top 10 Rental Listing Sites<\/a><\/li>\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/best-marketing-tips-filling-rental-vacancies-fast\/\">Best Marketing Tips for Filling Rental Vacancies Fast<\/a><\/li>\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/social-media-fair-housing\/\">Fair housing Laws and Social Media Tips for Landlords<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Finding tenants quickly in a rental market is imperative for a landlord. When income generated on a property depends on having a trustworthy tenant filling the vacancy it\u2019s important to know how to market your property. Digital marketing has become not only a popular avenue for landlords listing their properties but also a way to [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":8878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"iawp_total_views":1,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[275],"tags":[286,327],"class_list":["post-8874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-marketing","tag-rental-listing","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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