{"id":4923,"date":"2016-08-03T13:16:20","date_gmt":"2016-08-03T20:16:20","guid":{"rendered":"https:\/\/www.rentecdirect.com\/blog\/?p=4923"},"modified":"2022-06-16T11:03:01","modified_gmt":"2022-06-16T18:03:01","slug":"attract-millennial-renters","status":"publish","type":"post","link":"https:\/\/www.rentecdirect.com\/blog\/attract-millennial-renters\/","title":{"rendered":"How To Attract Millennial Renters"},"content":{"rendered":"

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While the economy slowly recovers, millennials seem content to enjoy the amenities associated with renter life, rather than buying. Millennials have been coined the renter generation, and while that title may be debatable, the reality is that millennials and Gen-Y make of one of the largest pool of renters.<\/p>\n

This means that there are some great reasons why you should care about this demographic<\/a>. So, what can you do to attract millennial renters? This generation of renters values community, thrives on green-living, and technology is their bread and butter. To catch a Gen-Y or millennials\u2019 eye, you need to be focusing on all three areas to set your rentals apart from other listings on the market.<\/p>\n

Before the Search Begins<\/h3>\n

Remember, most millennials will look to the web when they start their initial rental search; not having a <\/span>professional and well-working website<\/span><\/a> will mean you are overlooked before the real inquires even start. Create an attractive website with photographs that highlight your key amenities to ensure you gain the interest of millennials on the hunt for a new place.<\/span><\/p>\n

While having a great website is crucial, it\u2019s not enough to create it and forget it; millennials will take notice of well-maintained websites and social media accounts that stay current. Online reviews are heavily trusted by this generation, so it is <\/span>vital to manage your social media reputation<\/span><\/a>.<\/span><\/p>\n

Capitalize on Technology:<\/h3>\n

With technology playing an important role in every industry, it should be no surprise that your tenants want to stay connected to the digital world from the comfort of their home. This is remains even more true for the youngest generation of renters.<\/span> As the generation that grew up with the internet, technology remains a vital way to attract the millennial renter.<\/span><\/p>\n

Start with the basics and provide a fast way for tenants to make rental payments and maintenance requests online. Offer communal access high-speed internet in the common areas and during move in, and include personal tenant access in each unit. \u00a0Be sure to market that you offer high-speed internet, or other tech-savvy amenities, as this is a guaranteed way to make your listings attractive and millennial-friendly. <\/span><\/p>\n

Americans spent over 11 hours a day on digital devices<\/span><\/a>, so sweeten the deal by upgrading <\/span>to smart technology<\/span> in your listings, or offering inexpensive (but useful) updates like power outlets with usb charging ports in key areas. <\/span><\/p>\n

Some great tech to update your listings include:<\/span><\/p>\n