{"id":3218,"date":"2015-04-07T17:32:02","date_gmt":"2015-04-08T00:32:02","guid":{"rendered":"https:\/\/www.rentecdirect.com\/blog\/?p=3218"},"modified":"2022-06-16T09:48:42","modified_gmt":"2022-06-16T16:48:42","slug":"portrait-of-an-american-renter-infographic","status":"publish","type":"post","link":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/","title":{"rendered":"Portrait of an American Renter &#8211; Infographic"},"content":{"rendered":"<p>With leasing season fast approaching, get to know your current pool of potential tenants with this Infographic about American Renters.<\/p>\n<p>This infographic gives you a view\u00a0at what current renters\u00a0looks like for landlords and property managers who want to develop a customized marketing plan to improve vacancy rates. \u00a0 Based on <a title=\"Renter Profile Insights Survey\" href=\"http:\/\/press.homes.com\/wp-content\/uploads\/2014\/07\/Renter_Profile_Insights_Report.pdf\" target=\"_blank\" rel=\"noopener\">2014 data from ForRent.com and Homes.com<\/a> aimed at revealing search behavior and renter preferences, you will discover\u00a0insight on technology use, property visits, preferred amenities and much more.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/Rentec-Direct-US-Renters.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3222 \" src=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/Rentec-Direct-US-Renters.png\" alt=\"US Renter Demographic Information\" width=\"714\" height=\"2051\" srcset=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/Rentec-Direct-US-Renters.png 1200w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/Rentec-Direct-US-Renters-104x300.png 104w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Renter\u00a0Demographic Profile<\/strong><\/p>\n<p>Renter-occupied homes account for 35% of American households, a number that has been growing in the past decade according to the U.S. Census Bureau. <a title=\"The Renter Profile Insights Survey\" href=\"http:\/\/press.homes.com\/wp-content\/uploads\/2014\/07\/Renter_Profile_Insights_Report.pdf\" target=\"_blank\" rel=\"noopener\">\u00a0The Renter Profile Insights Survey<\/a> reveals that 80% of renters are female. Millennials are the largest age demographic of renters accounting for 34% of the renting population, followed by Babyboomers, who make up 29% of renters. <em>\u00a0<\/em><\/p>\n<ul>\n<li><em>Takeaway: Considering a majority of renters are female and almost half of current renters live alone, focusing on safety, convenience and community can help you market your rental property. \u00a0<\/em><\/li>\n<\/ul>\n<p><strong>Rental Property Preferences\u00a0<\/strong><\/p>\n<p>Survey results reveal that 53% of renters prefer traditional apartments, followed by townhouse and single-family homes. \u00a0Renters value proximity to work or school and 1 in 4 respondents claim they would pay more for a covered parking space.<\/p>\n<ul>\n<li><em>Takeaway: Focus on highlighting your property&#8217;s proximity to areas in the neighborhood\u00a0that will make your tenants lives easier and more fun. \u00a0You should also highlight parking options in marketing materials and vacancy ads, whether it includes street parking, a driveway, garage or even &#8220;easy street parking&#8221;. \u00a0Don&#8217;t forget to mention local transportation options or how close your property is to major expressways or\u00a0employment\u00a0hubs. \u00a0<\/em><\/li>\n<\/ul>\n<p><strong>Social Media Habits\u00a0<\/strong><\/p>\n<p>80% of respondents reported using Facebook for social networking.<\/p>\n<ul>\n<li><i>Takeaway: With so many renters actively using social networking sites, it is smart for property managers and landlords to have an active presence on social sites,\u00a0especially\u00a0Facebook. \u00a0Facebook\u00a0provides a great way to connect and engage with current and potential tenants. \u00a0<\/i><a title=\"Why Property Managers and Landlords Should Use Facebook\" href=\"https:\/\/www.rentecdirect.com\/blog\/2014\/10\/3-reasons-property-managers-and-landlords-should-use-facebook\/\" target=\"_blank\" rel=\"noopener\">Learn more about why Property Managers and Landlords Should Use Facebook.<\/a><\/li>\n<\/ul>\n<p><strong>Technology Use\u00a0<\/strong><\/p>\n<p>Over 80% of renters said they used their desktop or laptop to search for a new rental property. \u00a0Smartphones are also used during the rental property search phase and learning more about a management company.<\/p>\n<ul>\n<li><em>Takeaway: With so many tech savvy renters, make sure your vacancy\u00a0advertisements\u00a0are posted online to popular listing sites to get the best exposure. \u00a0The easiest way to make sure you are getting the most exposure is to take\u00a0advantage\u00a0of the\u00a0expansive rental listing syndication network through <a title=\"your property management software\" href=\"https:\/\/www.rentecdirect.com\/\" target=\"_blank\" rel=\"noopener\">your property management software<\/a>.<\/em><\/li>\n<\/ul>\n<p><strong>Search Behavior<\/strong><\/p>\n<p>The majority of renters reported spending between 2-5 months looking for a new rental property, while 30% spent only 1 month looking for a new apartment. \u00a0Almost have a respondents visited 1-3 properties before signing a lease, while another 33% looked at 4-6 properties. \u00a0Another 12% saw over 10 properties before moving to a new rental home.<\/p>\n<ul>\n<li><em>Takeaway: Choosing a new place to live is an important decision for most renters and they will spend time and energy researching and visiting rental properties before choosing. \u00a0Make sure to offer great customer service and follow up\u00a0with potential tenants so they remember you during their search. <\/em><\/li>\n<\/ul>\n<p>Understanding renter demographics, property preferences, technology habits and search behavior helps property managers and landlords develop a marketing plan to find the most qualified tenants for their rental properties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With leasing season fast approaching, get to know your current pool of potential tenants with this Infographic about American Renters. This infographic gives you a view\u00a0at what current renters\u00a0looks like for landlords and property managers who want to develop a customized marketing plan to improve vacancy rates. \u00a0 Based on 2014 data from ForRent.com and [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":3224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[275,725],"tags":[591,684],"class_list":["post-3218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-property-management-software","tag-industry-trends","tag-renter-demographics","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Portrait of an American Renter - Infographic<\/title>\n<meta name=\"description\" content=\"This infographic gives you insight on current renter behavior for property managers who want to develop a customized marketing plan to improve vacancy rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portrait of an American Renter - Infographic\" \/>\n<meta property=\"og:description\" content=\"This infographic gives you insight on current renter behavior for property managers who want to develop a customized marketing plan to improve vacancy rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Rentec Direct Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rentecdirect\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/rentecdirect\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-08T00:32:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-16T16:48:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/American-Renters-Infographic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"488\" \/>\n\t<meta property=\"og:image:height\" content=\"275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kaycee Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/thatrentergirl\" \/>\n<meta name=\"twitter:site\" content=\"@rentec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaycee Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/\"},\"author\":{\"name\":\"Kaycee Miller\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/735d8e6faac25da39520310d459c0417\"},\"headline\":\"Portrait of an American Renter &#8211; Infographic\",\"datePublished\":\"2015-04-08T00:32:02+00:00\",\"dateModified\":\"2022-06-16T16:48:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/\"},\"wordCount\":565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/American-Renters-Infographic.png\",\"keywords\":[\"Industry Trends\",\"Renter Demographics\"],\"articleSection\":[\"Education\",\"Property Management Software\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/\",\"url\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/\",\"name\":\"Portrait of an American Renter - Infographic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/American-Renters-Infographic.png\",\"datePublished\":\"2015-04-08T00:32:02+00:00\",\"dateModified\":\"2022-06-16T16:48:42+00:00\",\"description\":\"This infographic gives you insight on current renter behavior for property managers who want to develop a customized marketing plan to improve vacancy rates.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/American-Renters-Infographic.png\",\"contentUrl\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/American-Renters-Infographic.png\",\"width\":488,\"height\":275},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/portrait-of-an-american-renter-infographic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portrait of an American Renter &#8211; Infographic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rentecdirect.com\\\/\",\"name\":\"Rentec Direct Blog\",\"description\":\"Property Management Software News | Rentec Direct\u00ae\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/#organization\",\"name\":\"Rentec Direct\",\"url\":\"https:\\\/\\\/www.rentecdirect.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/rentec_icon_square.png\",\"contentUrl\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/rentec_icon_square.png\",\"width\":377,\"height\":377,\"caption\":\"Rentec Direct\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/rentecdirect\\\/\",\"https:\\\/\\\/x.com\\\/rentec\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rentec-direct\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/rentecdirect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/735d8e6faac25da39520310d459c0417\",\"name\":\"Kaycee Miller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4c9c2a22ba4bf256b667ab3f674ac3c264135ee394054e6c9b80723fbb684d09?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4c9c2a22ba4bf256b667ab3f674ac3c264135ee394054e6c9b80723fbb684d09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4c9c2a22ba4bf256b667ab3f674ac3c264135ee394054e6c9b80723fbb684d09?s=96&d=mm&r=g\",\"caption\":\"Kaycee Miller\"},\"description\":\"Kaycee Miller manages marketing and media relations for Rentec Direct, bringing a unique perspective to the world of property management and proudly shares industry news, products, and trends within the community.\",\"sameAs\":[\"https:\\\/\\\/www.rentecdirect.com\\\/\",\"https:\\\/\\\/facebook.com\\\/rentecdirect\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/thatrentergirl\",\"https:\\\/\\\/youtube.com\\\/rentecdirect\"],\"url\":\"https:\\\/\\\/www.rentecdirect.com\\\/blog\\\/author\\\/kaycee\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Portrait of an American Renter - Infographic","description":"This infographic gives you insight on current renter behavior for property managers who want to develop a customized marketing plan to improve vacancy rates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/","og_locale":"en_US","og_type":"article","og_title":"Portrait of an American Renter - Infographic","og_description":"This infographic gives you insight on current renter behavior for property managers who want to develop a customized marketing plan to improve vacancy rates.","og_url":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/","og_site_name":"Rentec Direct Blog","article_publisher":"https:\/\/www.facebook.com\/rentecdirect\/","article_author":"https:\/\/facebook.com\/rentecdirect","article_published_time":"2015-04-08T00:32:02+00:00","article_modified_time":"2022-06-16T16:48:42+00:00","og_image":[{"width":488,"height":275,"url":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/American-Renters-Infographic.png","type":"image\/png"}],"author":"Kaycee Miller","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/thatrentergirl","twitter_site":"@rentec","twitter_misc":{"Written by":"Kaycee Miller","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#article","isPartOf":{"@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/"},"author":{"name":"Kaycee Miller","@id":"https:\/\/www.rentecdirect.com\/blog\/#\/schema\/person\/735d8e6faac25da39520310d459c0417"},"headline":"Portrait of an American Renter &#8211; Infographic","datePublished":"2015-04-08T00:32:02+00:00","dateModified":"2022-06-16T16:48:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/"},"wordCount":565,"commentCount":0,"publisher":{"@id":"https:\/\/www.rentecdirect.com\/#organization"},"image":{"@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/American-Renters-Infographic.png","keywords":["Industry Trends","Renter Demographics"],"articleSection":["Education","Property Management Software"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/","url":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/","name":"Portrait of an American Renter - Infographic","isPartOf":{"@id":"https:\/\/www.rentecdirect.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#primaryimage"},"image":{"@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/American-Renters-Infographic.png","datePublished":"2015-04-08T00:32:02+00:00","dateModified":"2022-06-16T16:48:42+00:00","description":"This infographic gives you insight on current renter behavior for property managers who want to develop a customized marketing plan to improve vacancy rates.","breadcrumb":{"@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#primaryimage","url":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/American-Renters-Infographic.png","contentUrl":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/American-Renters-Infographic.png","width":488,"height":275},{"@type":"BreadcrumbList","@id":"https:\/\/www.rentecdirect.com\/blog\/portrait-of-an-american-renter-infographic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rentecdirect.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Portrait of an American Renter &#8211; Infographic"}]},{"@type":"WebSite","@id":"https:\/\/www.rentecdirect.com\/#website","url":"https:\/\/www.rentecdirect.com\/","name":"Rentec Direct Blog","description":"Property Management Software News | Rentec Direct\u00ae","publisher":{"@id":"https:\/\/www.rentecdirect.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rentecdirect.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rentecdirect.com\/#organization","name":"Rentec Direct","url":"https:\/\/www.rentecdirect.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rentecdirect.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2022\/05\/rentec_icon_square.png","contentUrl":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2022\/05\/rentec_icon_square.png","width":377,"height":377,"caption":"Rentec Direct"},"image":{"@id":"https:\/\/www.rentecdirect.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rentecdirect\/","https:\/\/x.com\/rentec","https:\/\/www.linkedin.com\/company\/rentec-direct","https:\/\/www.youtube.com\/user\/rentecdirect"]},{"@type":"Person","@id":"https:\/\/www.rentecdirect.com\/blog\/#\/schema\/person\/735d8e6faac25da39520310d459c0417","name":"Kaycee Miller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4c9c2a22ba4bf256b667ab3f674ac3c264135ee394054e6c9b80723fbb684d09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c9c2a22ba4bf256b667ab3f674ac3c264135ee394054e6c9b80723fbb684d09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c9c2a22ba4bf256b667ab3f674ac3c264135ee394054e6c9b80723fbb684d09?s=96&d=mm&r=g","caption":"Kaycee Miller"},"description":"Kaycee Miller manages marketing and media relations for Rentec Direct, bringing a unique perspective to the world of property management and proudly shares industry news, products, and trends within the community.","sameAs":["https:\/\/www.rentecdirect.com\/","https:\/\/facebook.com\/rentecdirect","https:\/\/x.com\/https:\/\/twitter.com\/thatrentergirl","https:\/\/youtube.com\/rentecdirect"],"url":"https:\/\/www.rentecdirect.com\/blog\/author\/kaycee\/"}]}},"jetpack_featured_media_url":"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2015\/04\/American-Renters-Infographic.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jt1p-PU","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/posts\/3218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/comments?post=3218"}],"version-history":[{"count":5,"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/posts\/3218\/revisions"}],"predecessor-version":[{"id":17832,"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/posts\/3218\/revisions\/17832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/media\/3224"}],"wp:attachment":[{"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/media?parent=3218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/categories?post=3218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rentecdirect.com\/blog\/wp-json\/wp\/v2\/tags?post=3218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}