{"id":2179,"date":"2014-10-30T16:52:17","date_gmt":"2014-10-30T23:52:17","guid":{"rendered":"https:\/\/www.rentecdirect.com\/blog\/?p=2179"},"modified":"2018-06-04T09:46:53","modified_gmt":"2018-06-04T16:46:53","slug":"3-reasons-property-managers-and-landlords-should-use-facebook","status":"publish","type":"post","link":"https:\/\/www.rentecdirect.com\/blog\/3-reasons-property-managers-and-landlords-should-use-facebook\/","title":{"rendered":"3 Reasons Property Managers and Landlords Should Use Facebook"},"content":{"rendered":"

\"\"<\/p>\n

With over 850 million daily active users<\/a>, Facebook offers property managers and landlords direct access to consumers who rely on social media and online resources to find services, products, and people for just about everything. \u00a0Historically, word-of-mouth recommendations have always been property managers\u2019 number one resource to reach customers but in today\u2019s digital world, social media has become the new word-of-mouth<\/em>.<\/p>\n

A Facebook Business Fan page<\/a> can provide property managers with an online presence beyond a professional website. \u00a0Photos, videos, status updates, and links let you actively put information about your business, properties, and industry directly in front of your customers.<\/p>\n

Facebook offers property managers and landlords a way to engage and interact with your current and potential clients as well as members of your community. \u00a0\u00a0Helpful posts, that provide information, and encourage interaction, allows you to build your presence both online and in the community.<\/p>\n

Property managers and landlords can use Facebook to\u2026<\/strong><\/p>\n

    \n
  1. \n
      \n
    1. Communicate with tenants.<\/strong> \u00a0Encourage all your tenants to \u201cLike\u201d your page on Facebook. \u00a0Share helpful information about seasonal maintenance, community events, weather updates, and holiday cheer. \u00a0Asking questions and fun promotions encourage engagement on your page. \u00a0\u00a0Ask trivia questions or have a photo contest among your fans. \u00a0You can coordinate tenant appreciation events or offer a gift certificate to a local coffee shop to the first person to comment or share your status update. \u00a0Facebook not only lets you communicate directly with your tenants, but your tenants can engage and get to know each other, right on your page!<\/li>\n
    2. Market your vacancies.<\/strong> \u00a0Facebook\u2019s tagging features let you target your friends, fans, and friends-of-fans about vacancies or amenities updates you have made to a property. \u00a0Let your current residents share your updates and expand your market reach easily and efficiently to gain potential future residents.<\/li>\n
    3. Advertise effectively.<\/strong> \u00a0With the rising cost of print and digital\u00a0advertising, Facebook’s promoted post and advertising functions let you spend as little as $1\/day. \u00a0You can be selective about what posts you want to promote, say a rental vacancy, so you can get\u00a0maximum exposure of a status update. \u00a0Facebook’s advertising lets you target specific audiences based on criteria like geography, interests, and workplace. \u00a0The advertising functions let you extend your social network to those beyond your fan base. \u00a0Brian Carter offers great insight on Why Every Business Should Spend at Least $1 per Day on Facebook<\/a> for Moz.com.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      How have you used Facebook as a property manager? \u00a0What are some of your Fan page\u2019s most shared or commented status? \u00a0Let us know in the comments!<\/strong><\/p>\n

      Rentec Direct<\/a> understands the value to property managers and landlords in\u00a0marketing your business and vacancies. \u00a0And we will continue to share advice and resources for ways to maximize your property management<\/a> opportunities both online and off.<\/p>\n

      Not sure where to start when it comes to Facebook for your property management business? \u00a0<\/strong>Check out The Complete Guide to Creating the Perfect Facebook Page for Your Business from Kevan Lee for Entrepeneur.com. \u00a0And don\u2019t forget to \u201cLike\u201d Rentec Direct on Facebook<\/a> for more great property management advice and tips!<\/p>\n","protected":false},"excerpt":{"rendered":"

      With over 850 million daily active users, Facebook offers property managers and landlords direct access to consumers who rely on social media and online resources to find services, products, and people for just about everything. \u00a0Historically, word-of-mouth recommendations have always been property managers\u2019 number one resource to reach customers but in today\u2019s digital world, social […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"iawp_total_views":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[275],"tags":[581,569,286,582],"class_list":["post-2179","post","type-post","status-publish","format-standard","hentry","category-education","tag-facebook-for-property-managers","tag-landlord-advice","tag-marketing","tag-property-management-advice","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n3 Reasons Property Managers and Landlords Should Use Facebook<\/title>\n<meta name=\"description\" content=\"Property 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