{"id":13774,"date":"2025-02-03T11:30:00","date_gmt":"2025-02-03T19:30:00","guid":{"rendered":"https:\/\/www.rentecdirect.com\/blog\/?p=13774"},"modified":"2025-02-03T11:13:31","modified_gmt":"2025-02-03T19:13:31","slug":"easy-rental-real-estate-marketing-ideas-for-the-busy-landlord","status":"publish","type":"post","link":"https:\/\/www.rentecdirect.com\/blog\/easy-rental-real-estate-marketing-ideas-for-the-busy-landlord\/","title":{"rendered":"Easy Rental Real Estate Marketing Ideas for the Busy Landlord"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"558\" src=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/07\/Easy-Rental-Real-Estate-Marketing-Ideas-for-the-Busy-Landlord.jpg\" alt=\"Easy Rental Real Estate Marketing Ideas for the Busy Landlord\" class=\"wp-image-13778\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/07\/Easy-Rental-Real-Estate-Marketing-Ideas-for-the-Busy-Landlord.jpg 950w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/07\/Easy-Rental-Real-Estate-Marketing-Ideas-for-the-Busy-Landlord-300x176.jpg 300w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/07\/Easy-Rental-Real-Estate-Marketing-Ideas-for-the-Busy-Landlord-600x352.jpg 600w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/07\/Easy-Rental-Real-Estate-Marketing-Ideas-for-the-Busy-Landlord-768x451.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Real estate and rental marketing includes advertising, branding, reputation management, and networking. Every landlord and investor should know how to engage positively with reviews, leverage networking opportunities for growth, and combine modern and traditional marketing strategies.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019re a busy landlord and now more than ever your time is a precious commodity. The good news is that you don\u2019t need to draft a complex and expensive marketing plan to incorporate a few good strategies quickly.<\/span><\/p>\n\n\n\n<p>Before running out to interview real estate marketing companies or spend too much time and money on marketing resources, check out these quick and easy (and often free) rental real estate marketing ideas to spotlight your business and vacancies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-marketing-ideas\"><span style=\"font-weight: 400;\">Real Estate Marketing Ideas<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether a property management company or a private landlord, drafting and posting a thoughtful vacancy listing is just good business, although much thought usually goes into a rental listing, marketing covers so much more than a vacancy post.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate marketing includes advertising, branding, reputation management, and networking. Check out the below for quick and easy real estate marketing ideas to save you time and money.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7E1V82rnzjQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-rental-real-estate-advertising\"><span style=\"font-weight: 400;\">One &#8211; Rental Real Estate Advertising<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You have vacancies to fill, property management services to sell to owners, or both. Advertising directly promotes an available service.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Don\u2019t Wait for a Vacancy<\/strong><b><br><\/b><span style=\"font-weight: 400;\">Way before you get a notice that a tenant is moving, review your listing and your website so you are ready. A <a href=\"https:\/\/www.rentecdirect.com\/blog\/best-property-management-software\/\">good property management software<\/a> allows you to keep your listing up-to-date so that it only takes a few clicks to get it out to syndicated rental listing websites.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Better yet, consider a property management software that has a built-in lead system. That will allow you to post your properties on a website and manage leads year-round. Having a waitlist of interested prospective tenants at your fingertips may save you time posting and managing vacancy listings.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Your Words Matter<\/strong><b><br><\/b><span style=\"font-weight: 400;\">Make sure your listing not only fits the market and highlights the property and amenities to attract good tenants, but also complies with the Fair Housing Act (FHA) anti-discrimination laws.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Make it Picture Perfect<\/strong><b><br><\/b><span style=\"font-weight: 400;\">After a thorough cleaning, before you take pictures be sure to open all the window blinds and turn on all the lights. Especially in this day and age when most house-hunting happens virtually, your pictures need to stand out.&nbsp;Bright pictures will showcase the unit and set up apart from the competition.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-two-property-management-branding\"><span style=\"font-weight: 400;\">Two &#8211; Property Management Branding<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Branding is is the intersection of advertising and reputation. It sets your identity apart from every other landlord or property management company. And it speaks to your core business goals and character which builds trust.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Visual Branding<br><\/strong><\/span><span style=\"font-weight: 400;\">Whether you use pictures of you and\/or your properties, a logo, or both, make sure to be unique and stand out from the crowd. It\u2019s best not to use stock photos or a generic logo. You can hire a graphic design student or freelance designer fairly inexpensively. Check out or post to collage job boards, craigslist, or fivr.com to ask for help.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Put it in Writing<br><\/strong>First, think about your email signature. Does it list your website and social media accounts (see below for more on those)? Do you have a slogan? Have you added your logo? Your email signature is an extension of your brand that makes you memorable and a free advertising and branding space.<\/p>\n\n\n\n<p>Think carefully about your written material, even emails, and choose a font and font size that not only matches your company persona but also makes it easy to read for your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-three-physical-and-online-presence\"><span style=\"font-weight: 400;\">Three &#8211; Physical and Online Presence<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Online Presence<\/strong><br>Your website is an extension of you, your business, and your brand. If you don\u2019t have a website, there is no better time than now. There are very simply website creation tools these days for even the least tech-savvy among us. If your <a href=\"https:\/\/www.rentecdirect.com\/blog\/do-i-need-property-management-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">property management software<\/a> doesn\u2019t provide a free website creation tool, here are a few places to turn to for help:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Wix.com<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Weebly.com<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">GoDaddy.com<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">EnomCentral.com<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sites.Google.com<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">And more.<br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><strong>Property Appearance<br><\/strong><\/span><span style=\"font-weight: 400;\">Have you let your apartment complex landscaping get a little unruly? Are garbage bins hidden or overflowing with debris? Your property appearance reflects your brand. Decide what your brand stands for and maintain that in your core objectives. A well-maintained property tells your tenants, owners, and the community what your brand stands for &#8212; if not, it may negatively impact your reputation.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-four-reputation-management\"><span style=\"font-weight: 400;\">Four &#8211; Reputation Management<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Unless you put yourself out there, you\u2019re basically all dressed up with nowhere to go. Instead of shelling out advertising dollars for listings and ads, have tenants and owners seek you out with these real estate marketing ideas to build your reputation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Add your Business to Online Listing Pages<br><\/strong>Consider getting your business listed on local sites such as: <\/span><span style=\"font-weight: 400;\">Local.com, <\/span>Yelp.com, <span style=\"font-weight: 400;\">Yellowpages.com, <\/span><span style=\"font-weight: 400;\">Bing local, and <\/span><span style=\"font-weight: 400;\">Google local<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Create Online Social Accounts<br><\/strong>Some of the most popular social networks are <\/span>LinkedIn, Instagram, Twitter, Pinterest, and Facebook. In Facebook you can create a business page, a community page,&nbsp; and\/or group.<\/p>\n\n\n\n<p><strong>Answer all Positive Reviews<br><\/strong><a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\" rel=\"noopener noreferrer\">84% of those that read positive reviews consider them as trustworthy<\/a> as getting a recommendation from a friend. That&#8217;s how important your positive reviews are to your business. So, remember to r<span style=\"font-weight: 400;\">eply to your positive reviews with thought and gratitude. How you speak to someone in these public forums speaks volumes about who you are, what others can expect, builds trust, and helps develop your good reputation.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Answer all Negative Reviews<br><\/strong>The same advice applies, answer every negative review and comment with grace and gratitude. How you respond to negative feedback makes a world of difference, building trust. There will always be trolls who harbor ill or are disgruntled no matter what you say or do as a landlord &#8211; but how you respond will spotlight your character and overall reputation.<\/p>\n\n\n\n<p><strong>Other Reputation Building Ideas<br><\/strong>Start a&nbsp;blog with a comment section, write guest posts for other blogs, or become a guest speaker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-five-network-to-build-your-rental-business\"><span style=\"font-weight: 400;\">Five &#8211; Network to Build Your Rental Business<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One great way to fill vacancies or add to your owner portfolio is by networking. Just being personable, engaging, and in-the-know might keep your units full and grow your business much faster (and without cost) than advertising tactics.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best rental real estate marketing tips out there is to meet other property managers and property management companies. Reach out and suggest a lead-sharing partnership to refer leads when you have no vacancies or aren\u2019t a match for a potential tenant.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another way to get referrals is to network with real estate agents and brokers. If you are a property management company, it\u2019s a great way to gain new owners under your management group. If a private landlord, there are many reasons someone selling their home may be looking to downsize to a rental. Real estate agents are in the know and can be a great resource for your business growth.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Other ways to network:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Volunteer in your community<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Answer questions on online forums&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Join a Facebook group&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comment on related blogs&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Teach a community class&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-six-old-school-real-estate-marketing-ideas\"><span style=\"font-weight: 400;\">Six &#8211; Old School Real Estate Marketing Ideas<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You might not be ready to build a website or hop into the online social scene. Or maybe you&#8217;re new to landlording and property management. In either case, you may not know about some old-school real estate marketing ideas that are inexpensive and easy to try.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Place an ad in the local newspaper.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Order yard signs and\/or banners to catch the eye of walk and drive-by traffic.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Create a flier to pass out and\/or put in a holder outside your office for self-serve.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Post vacancies on community bulletin boards. <\/span><\/li>\n\n\n\n<li>Create a referral program and offer a gift card for a successful referral.<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip<\/strong>: <em>Some property management software can create a simple flier from your online listings.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rental-real-estate-marketing-wrap-up\">Rental Real Estate Marketing Wrap-Up<\/h2>\n\n\n\n<p>From creating a great tenant or owner newsletter to managing your online reputation, it&#8217;s all about connection and communication to present yourself, your business, and your properties in the best possible light. It doesn&#8217;t have to take too much time or money, just a little proactive planning and management.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><i>This article was originally published in July 2020 and has since been updated.<\/i><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-related-reading-for-you\">RELATED READING FOR YOU:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/free-property-marketing\/\">Free Digital Marketing Ideas for Filling Rental Vacancies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/best-marketing-tips-filling-rental-vacancies-fast\/\">Best Marketing Tips for Filling Rental Vacancies Fast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/rental-syndication-updates\/\">Rental Listing Syndication Updates Give More Control Over Syndicated Listings<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Real estate and rental marketing includes advertising, branding, reputation management, and networking. Every landlord and investor should know how to engage positively with reviews, leverage networking opportunities for growth, and combine modern and traditional marketing strategies. You\u2019re a busy landlord and now more than ever your time is a precious commodity. The good news is [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":13778,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[275,13882,13881],"tags":[41,262,286,250],"class_list":["post-13774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-landlord-tips","category-property-management-tips","tag-advertising","tag-branding","tag-marketing","tag-vacancies","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Easy Rental Real Estate Marketing Ideas for the Busy Landlord<\/title>\n<meta name=\"description\" content=\"A good marketing plan doesn&#039;t have to be complex. 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