{"id":12520,"date":"2026-10-20T11:30:00","date_gmt":"2026-10-20T18:30:00","guid":{"rendered":"https:\/\/www.rentecdirect.com\/blog\/?p=12520"},"modified":"2026-10-20T12:40:22","modified_gmt":"2026-10-20T19:40:22","slug":"how-to-show-an-apartment","status":"publish","type":"post","link":"https:\/\/www.rentecdirect.com\/blog\/how-to-show-an-apartment\/","title":{"rendered":"How to Show an Apartment"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"550\" src=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/02\/How-to-Show-an-Apartment-1.jpg\" alt=\"\" class=\"wp-image-25494\" style=\"width:843px;height:auto\" srcset=\"https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/02\/How-to-Show-an-Apartment-1.jpg 950w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/02\/How-to-Show-an-Apartment-1-300x174.jpg 300w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/02\/How-to-Show-an-Apartment-1-600x347.jpg 600w, https:\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2020\/02\/How-to-Show-an-Apartment-1-768x445.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Showing a rental property to prospective tenants doesn\u2019t have to feel like a horror movie or drama. Knowing how to show an apartment with these tips might turn this common landlord task into an enjoyable experience for all involved.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Apartment showing is an essential part of being a landlord or property manager. Showing the property you\u2019re renting out is an important step towards finding a tenant, and the benefits are twofold. Not only does the prospective tenant get to learn about the property and you, but you have an opportunity to learn about the tenant.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These steps can help you learn how to show an apartment and enable you to learn about your prospective tenant as they have an opportunity to learn about you. Follow these steps to host the best apartment showing you can.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step One \u2013 Marketing is the Pre-show for the Coming Attraction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Showing an apartment starts with marketing the availability. The pictures and description set the scene and can either pull the audience in or repel them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take some time to take some fantastic exterior photos and craft compelling marketing copy about the benefits of living in your community, a list of amenities, neighborhood features, and your company.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, you may want to have a write-up drafted for the different types of apartments available with photos, floor plans, and blend them with the above template to save for future use. Set the tone in your marketing to match the audience you\u2019d like to reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High-end luxury apartments might call for a professional photographer to capture the details of a staged apartment. To draw in the Millennials or <a href=\"https:\/\/www.rentecdirect.com\/blog\/the-gen-z-housing-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generation Z<\/a> crowd, be sure to show pictures and describe areas for entertaining guests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many <a href=\"https:\/\/www.rentecdirect.com\/blog\/management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">property management software<\/a> systems allow you to save your photos and marketing copy to make posting to syndicated websites such as apartments.com, rent.com, and hotpads.com a breeze.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step Two \u2013 Apartment Readiness&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenant Occupied Rental<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-move-out inspections are vitally important to allow you to see the condition of the unit to avoid any move-out surprises. Be sure to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Replace batteries in smoke alarms and CO2 detectors<\/li>\n\n\n\n<li>Replace burnt-out light bulbs<\/li>\n\n\n\n<li>Check all electrical plugs and light switches<\/li>\n\n\n\n<li>Check the refrigerator for proper seal and defrost freezer if necessary<\/li>\n\n\n\n<li>Oven and stove should be inspected, as well as any other appliances\u00a0<\/li>\n\n\n\n<li>Leaks can be a future problem, so check toilet and faucet seals and under sinks for evidence of leaking<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vacant Apartment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting the apartment move-in ready involves making sure the apartment is spotlessly clean, and all items and appliances are working and in good repair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One thing that may make the world of difference in getting that apartment lease is to stage the home \u2013 it doesn\u2019t have to be elaborate or expensive. Simply add a few thoughtful touches and useful items around the home, such as decorative towels in the kitchen and bathroom and flowers on the counter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appeal to the senses \u2013 open blinds and windows to freshen the apartment, use a room freshener that\u2019s subtle and inviting, add a pop of color with a decorative welcome mat outside and a doormat inside (both will help keep your well-swept and mopped floor clean).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step Three \u2013 Efficient and Effective Appointment Setting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Compelling listings and photos will reach apartment hunters, and calls, emails, and texts will start pouring in. This is the time to start filling up your appointment book for the main attraction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a busy landlord, it may be best to create blocks of time. If the unit is vacant, consider appointments or an open house outside of normal business hours to accommodate prospective tenants&#8217; work schedules.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prospective tenants have likely done their homework and researched questions to ask when apartment hunting or questions to ask when renting an apartment and may hit you with those during your first phone conversation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Be prepared for questions such as:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How long does an apartment tour take?\u00a0<\/li>\n\n\n\n<li>When is the apartment available?\u00a0<\/li>\n\n\n\n<li>What are the total move-in costs?\u00a0<\/li>\n\n\n\n<li>Are additional parking and storage available?\u00a0<\/li>\n\n\n\n<li>Can we do an apartment viewing on the weekend or evenings?\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to their questions, having a list of pre-screening questions handy may help you pre-qualify the prospective tenant and avoid unnecessary apartment showings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, your questioning should comply with the <a href=\"https:\/\/www.hud.gov\/program_offices\/fair_housing_equal_opp\/fair_housing_act_overview\" target=\"_blank\" rel=\"noreferrer noopener\">Fair Housing Act<\/a> and not contain any wording that may be misunderstood as discriminatory.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre-screening questions to ask:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are you looking for a short-term or long-term lease?\u00a0<\/li>\n\n\n\n<li>How many people would be living with you?\u00a0<\/li>\n\n\n\n<li>Are you familiar with our rental application process?\u00a0<\/li>\n\n\n\n<li>How many pets do you have or expect to have?\u00a0<\/li>\n\n\n\n<li>How many parking spaces would you require?\u00a0<\/li>\n\n\n\n<li>Would you be able to provide proof of income that meets our income requirements?\u00a0<\/li>\n\n\n\n<li>Is the total move-in amount available now?\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These questions allow you to discuss the income requirements, pet limitations, parking, lease terms, the application process, and move-in costs all upfront.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, if you require three times gross income to qualify, there would be no need to make an appointment if they can not meet that requirement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your time is valuable, and if they don\u2019t qualify by either income, move-in costs, etc., then that saves everyone time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other questions allow you to have a discussion that sets expectations such as pet and parking policies from the start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Be sure to ask the same questions of everyone to avoid even the appearance of discrimination or favoritism. <\/em>&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4 \u2013 Showing an Apartment: Tips for the Big Day<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The day has come for prospective tenants to tour the apartment. You and the apartment are now center stage.&nbsp; Before your guests arrive, you may want to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Turn on any lights that will showcase a room<\/li>\n\n\n\n<li>Open blinds and\/or windows<\/li>\n\n\n\n<li>Sweep the unit<\/li>\n\n\n\n<li>Check for and remove cobwebs and dust<\/li>\n\n\n\n<li>Review and\/or add staging items such as fresh flowers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you\u2019ll want to be punctual, professional, and properly dressed. We shouldn\u2019t judge people by our outward appearance, and yet \u2014 how you present yourself does tell a story to your potential tenants. If you are disheveled, you might not be taken seriously or lose the leasing opportunity altogether.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your attention to detail might be a subtle subconscious indicator of how much attention to detail you\u2019ll give to the rental process, maintenance and repair requests, and the community at large.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set your apartment showing apart by providing a prospective tenant with an apartment shopping information packet to take with them, which might include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A floor plan(s) to compare with other apartments<\/li>\n\n\n\n<li>Apartment community brochure with listed amenities<\/li>\n\n\n\n<li>A recent apartment community newsletter<\/li>\n\n\n\n<li>Neighborhood information such as shopping, schools, area parks<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Step Five \u2013 Follow Up is Key<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If they haven\u2019t jumped at the opportunity to fill out a rental application, be sure to have them fill out an interest card so you may follow up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have now gathered interest cards, perhaps some applications, and your notes (you <em>did<\/em> remember to take good notes, right?), then it\u2019s time to organize and review that information. Be sure to follow up quickly to avoid losing an opportunity to fill the vacancy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to follow all federal and state laws regarding communication frequency, purpose, and timing. Conduct background and credit checks when authorized, call all references, and review applications carefully. The more efficient and effective you are with this process, the faster the apartment will be leased.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BONUS Tips: Apartment Showing Etiquette<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VACANT RENTALS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Arrive early. <\/em><\/strong>Being on time or early shows respect for their time. It also allows you to check on the rental and be there for a proper greeting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Greet your guests sincerely<\/em><\/strong>. No one wants the over-the-top cheesy car salesman. A&nbsp; warm, sincere smile and greeting go a long way to making the apartment shopper at ease. This might be their home, so make them feel at home with your greeting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Put your phone away<\/em><\/strong>. Unless you are using an online app to coordinate information with the prospect, nobody wants to try to get your attention over your phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smartphones are a distraction from being in the present moment and having a real human connection. That distraction not only hinders rapport but also can cause you to miss subtle body language or comments that offer important insight into who will potentially live in your community.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Common politeness<\/em><\/strong> includes not interrupting and providing good eye contact. Remember what your mama taught you \u2013 words like please, thank you, my pleasure, good question, glad you came, etc. should flow freely.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Watch your body language<\/em><\/strong><strong>.<\/strong> Your body language speaks volumes. What are you saying without words? Are your arms crossed? Are you facing away from someone speaking to you, perhaps your feet are pointing to the door, signaling silently that you want to run?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Have empathy<\/em><\/strong>. Kindness is always the best apartment-showing etiquette advice to offer. Apartment hunting isn\u2019t typically a fun process. Change is difficult, so show kindness by having empathy to put everyone at ease in a normally stressful situation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OCCUPIED APARTMENTS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the etiquette for showing your prospective tenants, if an apartment is occupied, you\u2019ll want to take special care in how you <a href=\"https:\/\/www.rentecdirect.com\/blog\/great-landlord-tenant-relationship\/\" target=\"_blank\" rel=\"noreferrer noopener\">interact and treat your current renters<\/a>. You\u2019ll want to take extra care when handling a difficult tenant relationship. If you are showing a leased property, only set appointments during normal business hours on weekdays unless you\u2019ve come to a mutual agreement with your tenant for other days and times.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the unit is still occupied by the current tenant, be sure to give them enough notice by law of the approximate showing times. Check your state laws on <a href=\"https:\/\/www.rentecdirect.com\/blog\/property-inspection-frequency\/\" target=\"_blank\" rel=\"noreferrer noopener\">how often and when you can enter a rental unit<\/a>. Politely ask the current renters to have any pets secured before arrival and to keep the unit tidy. Don\u2019t wait to ask when you show up.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communicate with the renter beforehand if you wish them to participate or are free to be uninvolved in the showing process. A happy renter may be your biggest asset, an unhappy one a liability. Additionally, communicate your plans frequently and set the expectations before the day arrives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.rentecdirect.com\/blog\/rewarding-tenants-for-good-behavior-makes-sense\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offer incentives, rent abatement (concessions), gift certificates<\/a>, etc. Showing gratitude for their cooperation can go a long way in a smooth transition. Make sure any signage includes wording such as \u201cDo Not Disturb Occupants \u2013 Shown by Appointment Only\u201d to keep the current tenants from being unduly bothered.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-related-reading-for-you\">RELATED READING FOR YOU:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/tenant-tips-for-infestations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tenant Tips for Pest Infestations in a Rental<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/renters-insurance-benefits-for-landlords-and-tenants\/\" target=\"_blank\" rel=\"noreferrer noopener\">Renters Insurance: Benefits for Landlords and Tenants<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rentecdirect.com\/blog\/should-i-raise-the-rent-at-renewal-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">Should I Raise the Rent on Good Tenants at Renewal? &#8211; Video<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Showing a rental property to prospective tenants doesn\u2019t have to feel like a horror movie or drama. Knowing how to show an apartment with these tips might turn this common landlord task into an enjoyable experience for all involved. Apartment showing is an essential part of being a landlord or property manager. Showing the property [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":25494,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"iawp_total_views":265,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[275,13882,13881],"tags":[922,570,14050,606],"class_list":["post-12520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-landlord-tips","category-property-management-tips","tag-available-rentals","tag-landlord-tips","tag-show-an-apartment","tag-tenant-turnover","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Show an Apartment<\/title>\n<meta name=\"description\" content=\"Showing a rental doesn&#039;t have to feel like a horror movie. 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