{"id":1072,"date":"2011-06-11T08:44:59","date_gmt":"2011-06-11T15:44:59","guid":{"rendered":"http:\/\/www.rentecdirect.com\/blog\/?p=1072"},"modified":"2016-12-27T15:40:06","modified_gmt":"2016-12-27T23:40:06","slug":"rental-vacancy-listing-strategy","status":"publish","type":"post","link":"https:\/\/www.rentecdirect.com\/blog\/rental-vacancy-listing-strategy\/","title":{"rendered":"Rental Vacancy Listing Strategy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1073\" title=\"for_rent\" src=\"\/\/www.rentecdirect.com\/blog\/wp-content\/uploads\/2011\/06\/for_rent-300x276.jpg\" alt=\"\" width=\"300\" height=\"276\" \/>To a landlord or property manager, vacancies are generally the worst possible thing since a vacancy is catastrophic to cash flow.\u00a0 It\u2019s important that when a property becomes vacant the term until the next tenant moving in is as short as possible.<\/p>\n<p>Aggregating information from many landlords, I\u2019ve put together a solid list of tips which works well for most property managers.<\/p>\n<p><strong>Start Early \u2013<\/strong> Some markets handle this better than others; however, when you get your 30 day notice from the existing tenant that is the time to start thinking about marketing your soon to be vacant home.\u00a0 Write (or refresh) your classified ad, make sure you have up to date pictures, and begin your online marketing efforts.\u00a0 If you don\u2019t mind getting calls early to create a list or applicants, go ahead and publish your listings as soon as 30 days before it is available.<\/p>\n<p><strong>Get the Word Out \u2013 <\/strong>You want as many potential renters seeing your listing as possible.\u00a0 Be sure to use as many possible advertising methods as you can to get the widest audience.\u00a0 Here are examples of solutions that always work for landlords and property managers alike:<\/p>\n<ul>\n<li><strong>Craigslist \u2013<\/strong> It\u2019s free to list and is often one of the most productive places to list rentals available.\u00a0 Be sure your listing stands out by creating <a title=\"Create Great Craigslist Ads\" href=\"http:\/\/www.rentecdirect.com\/blog\/2011\/01\/create-great-craigslist-ads\/\">stunning craigslist property listings<\/a> right from your property management software.<\/li>\n<li><strong>Rental search sites \u2013<\/strong> Some popular real-estate sites now accept rental listings.\u00a0 Sites such as Zillow, Trulia, Hotpads, and dozens others.\u00a0 These sites are often one of the first places tenants will be looking for rentals as they offer comparables, and nice graphical map displays which help tenants find homes faster.\u00a0 Be sure your listings are up there or you\u2019re losing out.\u00a0 Rentec Direct will automatically do this for you, <a title=\"Rental Listing Syndication\" href=\"http:\/\/www.rentecdirect.com\/blog\/2011\/05\/rental-listing-syndication\/\">read more<\/a>.<\/li>\n<li><strong>Conventional Sources &#8211; <\/strong>Don\u2019t forget about conventional sources like the newspaper classifieds and putting a For Rent sign in a visible location from the street on the property.\u00a0 Also be sure to tell your friends and colleagues.<\/li>\n<\/ul>\n<p><strong>Be Honest \u2013<\/strong> Is it an older house, then don\u2019t list it as a \u201cnewer home\u201d or \u201clike new\u201d, and likewise if parking is poor don\u2019t highlight the \u201cgreat on-street parking\u201d.\u00a0 The more honest and accurate your ad is the more qualified applicants you are going to receive and you won\u2019t be wasting time processing applications, showing the property, and fielding phone calls for tenants who are turned off by a misleading fact when they visit the property.\u00a0 Your time is much better spent focused on the tenants who are looking for exactly what you have available.\u00a0 Lots of current pictures available for tenants to peruse online will help you out a lot.<\/p>\n<p><strong>Provide Your Criteria in the Listing \u2013<\/strong> If you require credit or criminal background checks, put that in the listing.\u00a0 That alone will eliminate anyone who feels they may not pass a credit or criminal scan thereby saving you time, money, and hassle.\u00a0 Be sure not to put anything discriminating in the ad however as that can land a landlord in a bucket of trouble.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To a landlord or property manager, vacancies are generally the worst possible thing since a vacancy is catastrophic to cash flow.\u00a0 It\u2019s important that when a property becomes vacant the term until the next tenant moving in is as short as possible. Aggregating information from many landlords, I\u2019ve put together a solid list of tips [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,275],"tags":[285,337,336],"class_list":["post-1072","post","type-post","status-publish","format-standard","hentry","category-contributions","category-education","tag-craigslist","tag-rental-vacancy","tag-vacancy-listing","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- 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