As a property manager, being able to market yourself is a vital skill. Learn how to get into online property management advertising and enhance your business.
As a property manager, your skills are greatly valued by many property owners. You serve as the middleman between property owners and their tenants. Your work, communicating with tenants and owners, arranging maintenance, and the myriad of other tasks you assist with are important to your and your clients’ success.
Property managers are highly skilled real estate professionals, often highly sought after by property owners. However, being able to market your property management business is key to ensuring that you find success. In today’s digital world, it is important to market yourself online. Marketing strategies such as websites, professional blogs, and social media advertising can be used to help your business grow.
Understanding Online Property Management Advertising:
According to Forbes, online advertising, including social media, virtual events, and SEO optimization, is more likely to attract customers than traditional marketing avenues, such as billboards or print advertisements. While both are valuable forms of advertising that should be explored, traditional marketing is more effective in building name recognition than in attracting customers. Having an easy link to tap or click on is more likely to prompt a potential customer to invest time in learning about your business.
To perform well in digital marketing, a would-be marketer should develop a variety of skills. Technological proficiency, data analysis, and communication skills are important to being successful in the online advertising space.
Learn more: Marketing for Property Managers: SEO Tips and Free Resources
What are my options for online property management advertising?
Digital marketing strategies for property management advertising include search engine optimization (also called SEO), social media marketing, and online advertising. These strategies can encompass a wide range of methods of advertising, with a variety of options for specific details. You can use it to curate your business’s identity, show off your accomplishments, and direct potential customers to you.
Other options, often directly related to the previously mentioned ones, include content and website marketing. These are practices like blogs, videos, and other similar means to create a brand name and face. Another option is email marketing, where you create a mailing list to send out offers and information on your brand.
Learn more: Marketing and Tenant Communication Integrations
What is search engine optimization for property managers?
Search engine optimization (SEO) is the process of using keywords, content, and timing to get your website picked up by search algorithms. SEO ensures your property management business will show up higher on the results of a Google search. To utilize SEO, you must create consistent, high-quality content that satisfies a need. This content should also match the intent of the people who would be searching for it. Additionally, it is beneficial to provide content that is well-researched and utilizes trustworthy sources.
You should also prioritize content that is easily readable and engaging. To do this, clear headings, short paragraphs and sentences, and otherwise easily scannable formatting are a must. Metadata and backlinks should also be considered, as these sources and external links add credibility to the content. Backlinks link your content to other content, typically content that supports the information in your articles, and metadata offers information about the creation of a website’s content.
From an internal perspective, streamlining your content and website is essential. Your links should all function properly, your property management website should load quickly, and your content should still be readable and visually appealing on mobile devices. Additionally, you should ensure that your website is and looks professional, modern, and secure.
Learn more: What To Include On A Property Manager Website
How do I use social media marketing?
Social media marketing is one of the most accessible forms of marketing. Social media is free to start using (although you can use paid social media advertising), can be managed relatively easily, and is familiar to many people. If you have experience with social media yourself or have colleagues or employees with social media experience, developing a platform is an excellent way to direct traffic to your business.
For social media marketing, you can use platforms such as Instagram and Facebook to advertise your business. The ultimate goal is to garner as many likes, comments, and shares as possible. Generally, you will want to create authentic, consistent, and compelling content to create a base of followers who enjoy your content.
The best way to decide what you want to do for your social media strategy is to look at what others are creating. There are plenty of trends to follow, and many other businesses have created accounts on platforms such as TikTok. Making content is an art form, but it is an accessible one. Your work may not be flawless when you first start, but it is important to keep learning.
How do I use online property management advertising?
Online ads are an easy way to aim your advertisements more directly at an audience. Algorithms, targeted advertising, and other similar avenues are far easier to direct at specific people than something like television commercials.
Online advertising is the process of placing advertisements on various webpages. These often come with algorithms that target the ads towards people who have searched for similar products online. You can advertise to specific markets and demographics, and it is easy for that audience to click into your website and learn more about you and your business.
While this avenue can be significantly cheaper than traditional advertising, it can still come at a cost, meaning that you will need to invest in it. The lower cost than traditional advertising may be an excellent draw, and it is one of the most well-known methods of advertising. It can also go hand-in-hand with pay-per-click advertising, which, as the name implies, charges based on how many clicks an ad gets.
Final Thoughts:
Online advertising is a valuable tool. Learning how to turn it to your advantage is the best way to drive business, and it is an excellent way to show your accomplishments and abilities to your prospective clients. When used in tandem with traditional advertising, you can showcase everything your business can do and drive your success to new heights.